Patrón wanted to tell their story differently, and we stepped in to help. To promote the Patrón Perfectionists global cocktail competition, we created this micro-documentary, highlighting some of Canada’s top contestants.
Together with dozens of deliverables aimed at different platforms, this video elevated Patrón’s marketing efforts beyond the ordinary. As the cherry on top (Maraschino, of course), we produced a complimentary photo campaign that generated additional interest and awareness.
DIRECTOR: Sagi Kahane-Rapport
CINEMATOGRAPHER: Darrell Wonge
PRODUCERS: James Stewart, Leandro Amorim-Downie
1st AD: Leandro Amorim-Downie
B Cam + Steadicam: Nhat Nguyen
1st AC: Timi David
2nd AC: Enrique Miguel
STILLS PHOTOGRAPHER: Carl Carter Greene
GAFFER: Artur Vetstein, David Grif
KEY GRIP: Ivan Karaulov, Praga Sridhar
SOUND RECORDIST: Ben Barton
HAIR & MAKEUP: Alyssa Buenaventura
PRODUCTION ASSISTANT: Noah Fainer
EQUIPMENT RENTALS: Ontario Camera, 2D House
SOUND DESIGN AND MIX: Mic Forsey – The Rolling Picture Company
COLOR + VFX: Clinton Homuth at ARTJAIL
COMPOSER: Isaac Mailach